Matches Fashion Carlos Place

Tina Vaia Studio collaborated with architectural practice P Joseph on the flagship store for fashion retailer Matches in London's prestigious Mayfair. An innovative bricks-and-mortar retail experience located at 5 Carlos Place, the studio worked closely with P Joseph to source bespoke furniture and furnishings for each room in the 380 square metre “house”. The design was deeply inspired by the history of the Mayfair area, utilising locally sourced materials to create a harmonious blend of heritage and contemporary aesthetics.

Beyond design, Vaia played a critical role in curating a dynamic event programme for the space. Working cross-functionally with Matches and luxury brands such as Loewe and Jil Sander, she brought their visions to life in a way that seamlessly integrated physical and digital experiences.