Diane von Fürstenberg

Working with the Creative Director Jonathan Saunders on the rebrand of DVF.
Completely redesigning the showroom with new digital screens, seating and selling areas. Tina designed the new space introducing a new warmth to the space with rich toffee color pouffes, terracotta ceramics and brass rails. New materials were introduced into the space playing with textures. The store experience followed the same design.

 

 

Soho Studio: Creation of a new shopping experience at the Wooster St. store. The store was updated and designed to be used for shopping and customer events. One of a kind pieces of furniture and tableware were curated throughout for space.

 

 

Jonathan Saunders presented his first collection for DVF in the Meatpacking District. Specially designed brass rails housed the collection. Plinths with resin blocks were insterspersed throughout and in the central area a huge bronze mobile sculpture was suspended.

 

 

For the redesign of the NYC flagship stores Tina introduced huge totems made from wood and plaster painted with bright colours. New brass rails and cork plinths presented the product and specially created hand crafted resin cubes and stands were designed to display jewelry and accessories.

 

 

Working alongside Bureau Betak and Jonathan Saunders a show space was created for invitees to watch the presentation around a central catwalk. Giant windows were covered with various colours of transparent film which reflected into the space.