Jil Sander, Shanghai.

Tina Vaia Studio contributed to the conceptualisation and execution of a new retail experience for Jil Sander, integrating a fully functioning florist within the flagship store in Shanghai. Designed by John Pawson, this innovative concept combined high fashion with a boutique floral experience, offering customers an immersive and sensory shopping environment.Located on the first floor, the florist became a central feature of the store, with flowers selected and displayed to align with cultural events or seasonal changes. Tina Vaia Studio curated floral installations throughout the space for the grand opening, enhancing the store’s minimalist design with natural elegance.

Exclusive Jil Sander ceramic and glassware vessels, designed by Tina Vaia Studio to display the flowers, were also available for purchase, blending utility with branded artistry.The florist concept extended beyond the flagship store, with monthly pop-ups in the region supporting new store launches, reinforcing Jil Sander's unique brand identity.

This innovative integration of fashion and floristry elevated the Jil Sander retail experience, providing a memorable and dynamic space that engaged customers both visually and emotionally.