Loewe

LOEWE

To launch craft week at Harrods department store. Tina took moulds of all the tools made to create the iconic Amazona bag. Each gold tool was carefully hung from the ceiling to create the shape of the bag.

Harrods, London June 2014

Working exclusively with Junya Watanabe, sets were recreated from noble Spanish houses at the Spanish Embassy in Tokyo. Images were wrapped around freestanding walls to create individual rooms. The runway set was then transformed into a party event for the evening. Chairs were then stacked in sculptural forms.

Junya Watanabe/Loewe Spanish Embassy, Tokyo 2013

Tina designed this simple window display using only typical Spanish dining chairs. The chairs were then upcycled by coating each one in black and white rubber. Sculptural forms the created with the chairs to display product.

Loewe Goya, Madrid, October 2013

Delving into the unique archive and recreating the animals designed in the 1940’s and displayed in the original Loewe store on Gran Via. Tina redesigned the animals with a circus theme. Each animal was animated to display the product.

Loewe Christmas Gran Via Madrid , December, 2013

Collaborating directly with Stuart Vevers the inspiration for the Xmas windows were drawn from the Prado museum and Sanchez Cotan’s famous Still Life paintings. These images were recreated by Tina bringing the windows up to date with strange spinning watermelons, bags on skateboards and moving fish to add a surreal twist.

Still Life Christmas, Barcelona, December – 2012

Based on the Tales of Spain product launch the windows followed suit with 3D elements echoing the printed product. Super scale 3d moulded flowers and branches ran through windows. Butterflies wings moved and gold bag stands turned the displayed flamenco bags.

Tales of Spain, Avenue Montaigne – Paris 2013