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Marc Jacobs

Working closely with co-creative directors Katie Hillier and Luella Bartley on the relaunch of Marc by Marc Jacobs, Tina was responsible for delivering a brand experience and identity that reflected the eclectic, youthful, punk spirit of the Marc Jacobs brand. Tina’s responsibilities included concept design for showroom installations, pop ups, window creative, visual merchanding for all global stores as well as styling and props for all lookbook shoots. Tina also worked closely on the Marc Jacobs Collection, redesigning the showrooms and updating the in-store merchandising.


Tina recreated the MBMJ NY show at a presentation in HK. A floor to ceiling skate ramp was installed, huge flashing lightboxes and a NY street food cart where guests were served food and drinks. Images were printed large scale onto freestanding walls and skateboards acted as shelving to display accessories.