Working closely with co-creative directors Katie Hillier and Luella Bartley on the relaunch of Marc Jacobs by Marc Jacobs, Tina was responsible for delivering a brand experience and identity that reflected the eclectic, youthful, punk spirit of the Marc Jacobs brand. Tina's responsabilities included concept design for showroom installations, pop ups, window creative, visual merchandising for all global stores as well as styling and props for all lookbook shots. Tina also worked closely on the Marc Jacobs Collection, redesigning the showrooms and updating the in-store merchandising.
New York, 2014-2016.
Creative design and styling for all MBMJ lookbooks
Resort 14 — Fall 16. New York City.
Tina recreated the MBMJ NYC show at a presentation in Hong Kong. A floor to ceiling skate ramp was installed, huge flashing lightboxes and a NYC street food cart where guests were served food and drinks. Images were printed large scale onto freestanding walls and skateboards acted as shelving to display accessories.
Hong Kong, 2014.