Prada, London.

Tina Vaia Studio played a pivotal role in curating and programming events at 5 Carlos Place, including the first major brand collaboration: a complete house takeover by luxury Italian brand Prada. This immersive activation brought Prada’s seasonal vision to life, creating a dynamic and engaging experience for visitors. The ground floor was transformed into a fully immersive space with floor-to-ceiling prints, neon-lit arches, and mirrors creating striking visual illusions.

Revitalised vintage arcade machines featured Prada’s seasonal prints, while a custom token vending machine dispensed specially designed Prada gifts, blending interactivity with exclusivity.The attic café was reimagined as a Prada Maisie Café, identical to the brand’s signature setup, serving Italian specialties and adding a culinary dimension to the experience.

The Prada takeover at 5 Carlos Place set a new standard for luxury brand activations, showcasing the power of immersive storytelling and experiential retail.